Thanks Baze .. the "smail mail" to OZ must be being flown airmail on UA - and the bags are still stuck in ORD!
Yes I realise there would have been some USA newspaper article coverage, but with 37 MILLION MP members worldwide, my guess is only a few % had read about it in papers, or as you say, full understood it, as papers typically tend to abbreviate the whole promo down to one or 2 sentences .. and THEN mostly mess those up!
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~ Glen ~