FlyerTalk Forums - View Single Post - [Speculation] Should AS Consider Rebranding "Chester"?
Old Jun 17, 2020, 2:33 pm
  #8  
AS Flyer
 
Join Date: Sep 2001
Location: Seattle, WA
Posts: 5,957
Originally Posted by A318neo
Chester is as racist as Uncle Ben. Uncle Ben has a picture of a Black (presumably African-American) man. Is that racist? The company, Mars, thinks so. If that is true, then Chester is racist.

Other examples besides Uncle Ben and Aunt Jermima might be Eskimo Pie ice cream, Frito Bandito mascot for Fritos, Miss Chiquita of Chiquita Bananas.

I am undecided at this point.
interesting take on an icon that even the indigenous people of Alaska have embraced and take pride in. The face doesn’t represent hatred or negative stereotypes - nor does the name... cause he doesn’t have one. I’m not sure you could say the same about the face of a brand that was rooted in slavery (Uncle Ben and Aunt Jemima). Is the face on the tail of Hawaiian Airlines planes also racist?
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