Pride of America operates in a niche market of Hawaii sailings. They can charge a premium for Hawaii cruises. However, it won’t really work right now with Hawaii’s COVID-19 quarantine requirements for incoming travelers. It’s successful as it was the only ship able to cruise Hawaii without visiting a foreign port but apparently the numbers weren’t good enough for them to continue operating Pride of Hawaii and that ship was transfer to regular NCL operations and renamed Norwegian Jade. If it was truly successful, other cruise lines would of followed NCL’s lead.

But the fact that Norwegian decided to transfer Pride of Hawaii, a newer ship that carry more passengers, to regular NCL operations seems to tell me that there are only so much demand for cruises when priced over $200 per person per night during the regular off season.