Originally Posted by ISTFlyer

Completely agree, how many of LON based travellers who could afford to pay premium cabins ( not to make a research on FlyerTalk as people here are more aware of the situation ) would prefer to make a stop in order to avoid a boxed catering and spend extra hours on travel? Probably less than 5% of these people.

Both WW and AC knows that UK based business travellers are inclined to fly direct rather than paying less and make a connection, spend the extra time/hassle and they know that still, BA would be their top choice.



The UK does not have a legacy carrier other than BA that flies to that many destinations. In the USA, you have the choice between Delta, United and American on most routes that passengers could be loyal on.