Originally Posted by Mordac

I always got the impression that Voco was a conversion brand, kind of like Hilton's DoubleTree.

Originally Posted by Raffles

Correct. Voco has NO brand standards, that is the point of it! Any old rubbish can be converted to Voco without any need for brand-standard air conditioning / gyms / room service / power showers etc.

The best example of this is old-style US hotels with external aircon units attached to windows. Most chains ban these as part of their 'brand standards' so a conversion brand is virtually the only choice the owner has.