Yes, Alaska Air is great for customer service and is not the massive bureaucracy Delta has become.
Alaska also makes premium profit on the many no-competition routes it has in Alaska, so they can afford better customer service.
Since I live in one of those closed towns in Alaska, where I pay 3x more to fly to Seattle versus from KTN where DL (WestJet) also flies, I like DL because they always provide good value for my money.
Besides how often have I had call fro a refund in the last 30 years.