Airlines nowadays are jumping on the health waggon and doing their best to sell airline travel as clean and contagious free as possible. Full body suits, goggles, masks etc. for the crews. It is surely giving you the vibes of hospital services than premium services.
I know it sounds condescending but it is getting more Eco standards and all these reductions in the name of health measures. Highly doubt it that it is entirely for health.
Now way I will pay premium fare for substandard services. Even the Bumrungrad Hospital in BKK nows better how to treat their customers in a premium manner!