Originally Posted by
narvik
Considering that it would use about 12 gallons of fuel per passenger for that route, I reckon $54 wouldn't even cover the cost to fly the plane.
As I previously alluded to, the adjustment UA is making might be due to cost analysis: i.e. "How much do we need to charge a passenger in order to be transporting that passenger profitably".
Not saying that is a good or bad strategy, but I don't blame them for not matching Frontier's $54.
An adjustment to these ridiculously LOW prices isn't all too bad IMO. Of course, UA apparently is taking it too far in the other direction, so there's that.
I don't blame them at all for not matching $54, but $350 for the same route at a comparable time? I'd definitely choose UA up to $180 or so, but $350 is hard to justify.