Originally Posted by
JNelson113
DEN-IAH, I route I fly monthly, is $350 one way on 6/10, over three weeks out. The fare normally ranges from $50-150.
It is $54 on Frontier on the same day at a very convenient time. Normally I always fly United, but this is craziness.
Considering that it would use about 12 gallons of fuel per passenger for that route, I reckon $54 wouldn't even cover the cost to fly the plane.
As I previously alluded to, the adjustment UA is making might be due to cost analysis: i.e. "How much do we need to charge a passenger in order to be transporting that passenger profitably".
Not saying that is a good or bad strategy, but I don't blame them for not matching Frontier's $54.
An adjustment to these ridiculously LOW prices isn't all too bad IMO. Of course, UA apparently is taking it too far in the other direction, so there's that.