Why would you wish to buy at the moment. It has dropped over half its value since December.



Ok, I am second guessing you. But if it is to obtain the "gold" status it does not look like a good investment. There may well be a "dead cat bounce" in value soon though, as "cure" for Covid is announced. But they way Accor have treated their customers over refunds, it will take a long time to re build brand loyalty.

I am not giving any advice, or offering an opinion that is not my own. I am not a broker. I hold no shares in Accor.

It has fallen like most companies in the hospitality arena, and there is good underlying value, but they ( Accor ) have thrown out the customer loyalty part. There are few hotels, but a big pile of cash and management fees that are not being generated. ( no one staying in the hotels )

Ok, if you have a few € not doing much , and want to take a punt. Go for it. I wish you luck. ( Hopefully I will look back on this post in a few years and say - why - oh why did I not buy .... )

More info here.

https://www.londonstockexchange.com/...4ZZEUREQS.html