Originally Posted by
flytoeat
The word "guest" suggests a higher level of hospitality, and often is a cue or reminder for employees (the hosts) to deliver better service. That said, it's probably a bit overdone. Disney was maybe the first to use the term, dating back to when they opened Disneyland in the 1950's (former cast member).
This. The Marketing VP is behind this. She wants employees to think of the airplane "like a dinner party"
(Side note: Who still has dinner parties in 2020? And even if some affluent older people do, how many of Alaska's employees do??)
I don't get the sense that the term took hold among employees at AS the way it may have at Disney and Target.
The above notwithstanding, AS employees do still manage to provide generally very high and personal levels of service. They probably would do exactly the same if management used the more accurate term passenger.