Originally Posted by
flytoeat
The word "guest" suggests a higher level of hospitality, and often is a cue or reminder for employees (the hosts) to deliver better service. That said, it's probably a bit overdone. Disney was maybe the first to use the term, dating back to when they opened Disneyland in the 1950's (former cast member).
I work at Target - and we use "guest" as well, it's a huge culture thing, and Target modeled Disney a few years back. You should see how guests trash the place, though.