Useless offer to long haul flyers. Beyond useless actually, get more miles on other OW codes. This is targeted to domestic road warriors.
Originally Posted by
aztimm
Haha, exactly. Sure 500 miles is better than 0, but if they really want to encourage bookings they would do something more meaningful, at least 2000 (or even more), and make them EQM. Or do an EQD promotion

Perhaps this is but the opening act?
I think I used to get 500 bonus miles for doing surveys a few years ago.
There was a time around 2005, maybe 2006 where you could play games and get miles, a very significant amount too. People were getting free F tickets from North America to Asia, which was around 110k round trip at the time. Took a fairly solid time investment into the games, but it was doable. I wanna say I ended up earning around 10-15k miles from the thing before they cut it off.