Originally Posted by
SKRan
Dragonair is gone, but it's still known as 國泰港龍航空 - and still shortened into 港龙 in the mainland. Most travellers can differentiate the quality of Cathay Dragon above - say - HK Airlines. Cathay Dragon has also won a number of awards as the best regional airline. I don't see CX group giving up such a strong brand asset with long heritage in both HK and the Mainland. What good could come out from this?
Yeah I agree that the KA brand is too strong to just takeaway and replace with "Cathay Express". I'd argue the name Cathay Express sounds even cheaper than HK Express. An interesting idea I came up with is, assuming CX can receive all KA's takeoff/landing rights in a merger, merge CX and KA yet retain both brands, and lower CX's pay structure to be closer to KA's. Essentially, keep the planes painted in the Cathay Dragon livery but have only one set of higher management and one larger pool of pilots. Mixing the planes and pilots should allow for additional operational flexibility. And, of course, keep UO as is.