FlyerTalk Forums - View Single Post - Cruises need to drop prices!
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Old May 5, 2020 | 9:32 pm
  #9  
Happy
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Originally Posted by Batman's brother
Just an observation. Was just surfing web for a Winter cruise, perhaps the Panama canal. WOW on the prices...So an open letter to the Cruise industry. Listen up!

If you want passengers to return, to keep part of your crews employed and part of your fleet sailing...YOU NEED TO REDUCE YOUR PRICES.

Econ 101. A reduction in price leads to an increase in demand. End of rant.
You got your Econ 101 all wrong. Others have posted enough reasons why you got it all wrong. Your yelling to the cruiseline while understandable, but it is very laughable, even from a passenger's view point.

Cruise is NOT a business that like selling gadgets - it has its devoted customers, many of them are very eager to return to cruising, plus many of them have large FCC to use due to the gigantic number of canceled cruises - we are talking about a full 4 months worth of sailings completely wiped out - over 50% of them are already paid for when canceled... Those are captive customers that would provide a high floor of the prices.

On top of that, gone would be the day that a ship will sail in full capacity, (hence those bargains showed up after final payment deadline). Hence the operation cost would be higher.

Time will tell when we get into 2021 / 2022 but right now many cruises in the first 9 months of 2021 are seeing a lot of bookings. Whether these early bookings with fully refundable deposits will turn into final bookings, we wont know until months later. However for the time being when the cruiselines see such demand, that is exactly what they "listen up" - the waves of bookings are crashing up their ships... why would they lower the fares?
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