Originally Posted by
jjmadison
That does send a confusing message. Perhaps they would have been more accurate if they said "we're matching miles donated 1-to-1" or something that showed they are both giving free flights and using donations to pay for other flights.
"Alaska Airlines is providing 1 million LIFT miles to AFW to fly medical staff free of charge to different locations across the United States to help relieve overwhelmed medical care systems responding to COVID-19. We will continue to monitor and fly medical workers where they’re needed most and do everything we can to support their heroic efforts."
While the "tough crowd" may find that the equivalent of 40 or so RT flights is not worthy of mention by this horrible horrible airline, others may find it a perfectly fine gesture. At what point is a donation acceptable? 40 flights? 100 flights? 1000 flights? As many flights as our MP members donate? Enough flights to send us into hopeless insolvency? A Horizon plane flying on demand transport service?
With feedback like some may offer for this and other similar measures, it creates a world of "why bother at all?" for companies that will be more damned if they do than if they don't.
Thank you, Alaska, for doing a good thing, and allowing us to easily contribute, should we choose.
(And if you think there's no cost to AS combining myriad small mileage amounts from many accounts as donations, none of which would have amounted to any sort of free travel for any of us ...)