Freedom Air is disappointed that offence has been taken to its latest advertising campaign.

An ad in the Dominion Post says Gold Coast means Australia, not Paraparaumu.

The ad also implies that it is easier to get to the Gold Coast than to travel to Waikanae.

Freedom Air's sales and marketing manager, Rachel Gardiner says the advertisement was not meant to upset anyone living in the Paraparaumu or Waikanae areas.

She says Freedom Air's ads are known to be a little cheeky and down to earth.