Back to the topic:

The BA Executive Club North America does a good job of reflecting the company's out of date airline sales & marketing model, by minimizing its sales efforts and investment in WT (economy) travelers. The lack of recognition (tier points) and the inability to sample a permium product (Club Class) by upgrade, are examples of the company's lack of regard for the many frequent discount WT/econnomy passengers. Only filling WT seats by pricing initiatives does attract the infrequent traveler but sends the frequent flyers to other airlines.

BAEC-NA fulfilment is left to an outsourced company where little experience of the airline and travel industry (they have learned nothing in the years that they have had this contract) is evidenced by their inability to understand and resolve problems in a timely manner. The MN office does not represent BA in a favourable light, does not return my telephone calls, does not reply to my correspondance and takes no action on anything that requires a decision maker.. I am always told that the decision has to be made in the UK! Award tickets may take many months to arrive (my wife's ticket arrived three months before my own), or may not arrive at all (extra 50 minutes for the ticket to be issued at the airport).

I rate the program a "C" for theory and an "F" for practice.