Originally Posted by
KARFA
You would want to avoid being beholden to a licence agreement with whatever Virgin company owns it and having to pay a fee/royalty.
You would want to avoid paying a fee absolutely. I am perhaps a little sceptical as to how that could be avoided whilst still using the Virgin name.
How tightly has Branson tied up the businesses use of ‘Virgin’? I am working from the assumption that he benefits from some very robust legal agreements.