Originally Posted by
kdm31091
It's really not a big deal, but I wonder when Amex will refresh the card, at least in design. Someone on reddit mentioned the regular ED being a pretty poor rewards card and my argument was that it basically is a BT card first and rewards card second. It's no AF and allows partner transfers so I don't feel you can expect wonderful rewards.
But, even if the card benefits don't change, I do wonder when they will de-emboss the ED lineup and make the cards modern looking. Of course, they haven't even done the BCE yet, and the BCP was done awhile ago now, so who knows.
I know right now a lot of resources have been shifted at a lot of companies, but I hate how long Amex has dragged out their
rebranding from 2018. I get cards in circulation don't need to be replaced until they expire, but an afternoon in Photoshop could've spruced up the BCE, Platinum, Hilton cards, and come up with something for the ED/EDP/BBP (I probably would've gone with a white or grey version of the Cash Magnet/BCP design). It looks out of place with their marketing and while I dig the clear card design, I hate how the holographic square always gets destroyed rather quickly.
I know the text and Centurion change aren't a big deal, but it's been two years, while Bank of America's all-caps redesign moved across the lineup rather quickly.
I have an ED (my first and now only Amex) and it doesn't get much use between Amex Offers and a few charges to keep it alive, and I'm begging for some sort of redesign to make me want to bring it off the bench. Since I got it, they've only cut back on benefits and I have other grocery cards (Discover/Freedom beat it half the year even in cash back).