Comments on your posts:
1. "Dragon" was run during the 2006 Super Bowl (the only superbowl commercial by United since). In addition to the below, it was mean't to symbolize United itself overcoming the "Dragon" that was Ch. 11. It's a beautiful commercial that kicked off the Fallon Worldwide "it's time to fly" work.
You can view behind the scenes here:
2. "Heart" was set to dueling piano pieces of Rhapsody by the brilliant world greats Herbie Hancock & Lang Lang, bringing together Jazz and classical in one stunning arrangement. United wanted to get them together after the pair payed Rhapsody at the Grammy's earlier in the year.
Behind the scenes:
3. "A Life" is an award winning ad that is a permeant piece of in the Museum of Modern Art.
"Two commercials were in the American Institute of Commercial Producers show and became part of the Museum of Modern Art's permanent collection, and Stuart Elliott of the New York Times gave 'Sea Orchestra' a gold during the Olympics," he says.
https://www.commarts.com/features/united-airlines
Lastly, this is one of my favorites of the campaign, and not often played, and came to represent my own solo travels to China. It's stunning!!