Could BA innovate themselves out of the Lockdown
There has been much talk of the lack of exit strategy.from the COVID 19 pandemic.
BA like many airlines is largely grounded.
As we start to see the gentle lifting of lockdowns around Europe over the next month we are still going to be restricted by the lack of vaccine and probably not allowed to travel.
If BA want to be ahead of the game would it worth them investing in some of the quick turn around testing kits ? They could guarantee their passengers are COVID free by testing them 6 hrs before flying and certificate passengers for travelling worldwide
Would this be commercially viable would recipient nations buy in? Could it be a ONE WORLD project?
It would be the equivalent of nationwide testing at ‘airline’ level