Originally Posted by Chris_G

Actually it does beg the question as to what sort of airline is going to emerge from all this...

I suspect BA will become even more aggressively bottom line focussed with any aspirate nod towards its "Imperial" past finally put to rest. The elimination of free food in Y on European routes being the least of it compared to what could come...

Think out of the box...

1. Stop being a full service airline by removal of F class and closure of Concorde room
2. Minor enhancements to J class to compensate
3. More lounge sharing, reduction of facilities and outright closure of lounges around the world except major hubs.
4. Stop pretending to be a worldwide airline by closure of any route deemed unprofitable
5. Extend and deepen Oneworld alliance to compensate for route closures...and increase profitability by reducing competition.
6. You keep LHR to LAX and we'll keep LHR to etc etc…and then jack up prices.
7. The future of airline travel is likely to be a) expensive in any class b) service will be bare bone
8. Oh, and for BA Exec members...nuts to them... If they want to be snobs and pretend we care and go on silly tier point runs to keep their status up for what's left, then good luck to them...

Chris