Yep, AdSense is CPC, but the targetting is so good that people actually click! Anyway, I just noticed that Gleff's blog on WebFlyer is running AdSense, so clearly the advertising department is aware of them and the image CPMs are probably doing better on FT.
Originally Posted by dan at WebFlyer
Also, aren't the AdSense ads CPC, meaning you have to click on them for revenue? Our banner ads are CPM... no click necessary for revenue. Just the impressions.