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Thread: ING Barings ad
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Old Sep 17, 2004 | 12:55 pm
  #12  
dan at WebFlyer
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Originally Posted by yevlesh2
Dan,
I am curious, why are you guys not running G's AdSense or similar types of ads? On our sites, we saw a revenue increase when replacing image ads with AdSense and the AdSense ads are much, much, much less annoying then the ING and True stuff.
It's not up to me... our advertising department makes those decisions.

I think, though, that we have had Google's ads running through our parent ad company before; it just depends on our inventory.

Also, aren't the AdSense ads CPC, meaning you have to click on them for revenue? Our banner ads are CPM... no click necessary for revenue. Just the impressions.
 
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