Perhaps it's the lateness of the hours, but for the life of me I don't understand how this is selfish. Let's be honest, the relationship between Marriott and its guests is purely transactional. Marriott provides a service and I pay for it. Marriott doesn't love me, like me, or even hate me. It loves the money I spend there. Marriott is only concerned with what I do for it, i.e. spend money. If I don't have sufficient cash or points, Marriott isn't going to let me stay at a hotel. Conversely, in making my decision to stay at Marriott, instead of say Hilton, the analysis is purely what does Marriott do for me in comparison to what Hilton does. If we were to be honest, there is no other criteria. Even which Marriott to stay at is based on a cost/benefit analysis and only my costs and benefits are considered.