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United slashes fares to win back customers

September 13, 2000
Web posted at: 11:07 AM EDT (1507 GMT)


CHICAGO (AP) -- United Airlines has reduced some fares substantially in an effort to win back business and shore up its image after a summer of labor strife, delays and cancellations.

The world's largest carrier said fares on many of domestic round-trip flights through December 14 will be reduced by about half, while long-distance U.S. and international flights will be cut less sharply.

Additional discounts will be given to people who book online at the airline's Web site, United said.

Reduced round-trip fares include Boston-Denver for $288, Chicago-New York for $198, Washington, D.C.-Orlando $198, New York-London for $228, Denver-Munich for $448 and Chicago-Frankfurt for $508.

Tickets must be purchased no later than September 22.

The move reflects United's desperation at the extent of this year's problems, said airline expert Joe Brancatelli, who writes a column for BizTravel.com.

"They must have such a gigantic shortfall in traffic, they had no other choice," he said.