FlyerTalk Forums - View Single Post - UA's Viability / Financial Future due to the COVID-19 Era [Consolidated]
Old Mar 10, 2020 | 8:37 am
  #38  
mherdeg
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Originally Posted by Winkdaddy
Would the carriers really start slashing rates to encourage more bookings? Or is that bad PR to promote air travel during the coronavirus outbreak?
I think the party line is that the customers who are leaving aren't price sensitive (no amount of fare slashing will get back the people who are worried about exposure to sensitive individuals after travel), so any fare cuts will just make things worse. IIRC a Southwest exec said this, and I assume it became industry consensus.
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