Well sadly, I fear, this is going to be the way of life with airlines.
FWIW, we get nickeled and dimed here (or should I say 5p'd and 10p'd

)
Look at BA:
Book online: No fee
Call: 15 quid (That's nearly 30 bucks!)
Heck, I upgraded a ticket (as in paying $700 extra) and they told me they would have to charge a 25 pound fee to re-issue the ticket! Hello, I'm trying to give you more money. D'uh! (Fortunately found a very understanding ticket agent at LGW who did not charge me!)
EasyJet: 5 pounds per SEGMENT if you phone. Oh, and it's not a toll free number either!
BMI/LiarAir (RyanAir): Pay with a credit card (like there's any other way on line?) 5 pounds ($9) BMI and 1.75 pounds ($3) on LiarAir.
I guess all is lost, they've won.