Originally Posted by SFO-SJC Flyer
The big day is almost here. NW, CO, and KLM are about to officially join ST. But except for all the bad news about Alitalia and Delta, nothing about this event seems to be publicized. I would think there would already be some hype and fanfare regarding the expanded ST, and the great travel opportunities that will be provided.
If NW, CO, and KLM officially join ST next week, and if the week comes and goes and this milestone is generally unnoticed, it would just reinforce the sad shape of much of the airline industry.
Maybe it is just that not everyone is as passionate about global airline alliances as we FT people are, so it is hard to make headlines in the mass media.