Let's not panic unnecessarily before we know all the facts. It's very delicate times now for AY, or for any airline for that matter, and they are very much relying on their Asian/European J travelers and it would be simply stupid to kill any loyalty within that customer base.
They also know that they can do pretty much anything with their home base market = Finnish customers and most will follow them anyway. Home market is mainly Y, however. They really do want to keep the paid J load factors where they are and even taking them up for sure, flying empty J seats gets very expensive very quickly..if earnings into AY Plus are same as with QR/CX/JL/AA etc. they will lose many customers for sure as, again, the product up in the air is mediocre at best (=on a good day w/ good crew).