I came across this article below, I was wondering if people really do think Ritz Carlton is the benchmark for customer experience? I personally have found my experiences at St Regis and Park Hyatts to be much more customer focused than at Ritz properties.

The Ritz-Carlton Hotel Company is an evergreen model and benchmark for companies aiming to transform their customer experience and achieve an exceptional level of customer service.

In retail, for example, the Apple Store customer experience is strongly informed by what Apple learned from the Ritz-Carlton. You can see it in how Apple Store employees greet and guide incoming customers, in how hard they strive to avoid being merely transactional, and—most visibly–in the concept and design of their Genius Bar, which is a loving knockoff of a Ritz-Carlton concierge counter.

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https://www.forbes.com/sites/micahsolomon/2020/02/23/how-to-bring-ritz-carlton-caliber-customer-service-to-any-type-of-business/