Quiz to pass before being accepted for a sales/marketing job.


Complete the following sentence. Multiple choice - more than one answer is correct.

Finnair claimed that the prices shown by these travel agencies and sold via so-called price comparison sites were lower than their own prices. Finnair does not like this and has therefore...

a) ... closed these travel agencies.
b) ... lowered prices on their own site.
c) ... decided to accept that in a price-fixated market it is good to offer different prices to different market segments
d) ... enhanced their own web-page and offer so the price premium is offset by a higher value to the customer

(hint: all answers beside one is the correct)