We see "targeted" promotions all the time on the airline forums, where they offer extra miles, or elite qualifying miles (EQM's), to certain segments of frequent flyers, on certain fare classes. You might search using the word "targeted" or "promotion" and see what kinds of promotions you run across. Most of my targeted promotions this year have been coming from United Airlines, where I haven't flown revenue tickets since early 2004, so that forum might be a good place to start. Good luck!