137 Pillars = nice luxury option in Bangkok for people who prefer small hotels rather than big properties (many of them in Bangkok already), which contributes to make butler service hard to beat. Private and quiet all around even during Chinese New Year, and all rooms are suites.
Interestingly local celebrities do not tend to go there but rather prefer to be seen at Waldorf Astoria, St.Regis, Park Hyatt, and Rosewood. Perhaps the location is part of it and not being a big international hotel chain means there is less attraction to 137P for those folks, but for out of country travellers on FT, it might actually be the other way around.
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