FlyerTalk Forums - View Single Post - DEBATE: Which card is best? CSR vs Amex Plat vs other premium cards
Old Jan 31, 2020 | 8:23 am
  #2  
Zeeb
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Join Date: Jun 2013
Programs: AA Plat Pro, ex DL Plat, Hilton Diamond, Marriott Plat, IHG Plat
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Originally Posted by RedSun
The main purpose of this CSR change is because the original CSR has been about 5 years old. Badly need an update since a lot of the original CC holders have already jumped ship after pocketing the 100,000 UR points. The card holder base and earning are stagnant. Also, its AF of $450 is lower than AmEx Plat and some of the other premium CCs. So Chase made some headline splash to package some junk benefits and raise the AF. On the surface CSR is a more premium card and offers more "benefits" than the original CSR. But Chase actually collects more AF and incurs little costs for the extra "benefits" because of the partnership agreement.
I'm sure that's what their marketing people told them but it only works if people fall for it. The CSR fit a nice niche that no other card really hit before this change so it isn't a sure thing that people felt it was stagnant.
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