FlyerTalk Forums - View Single Post - Does Chase care about customer retention?
Old Jan 28, 2020, 11:59 pm
  #3  
gregsfortytwo
 
Join Date: Oct 2016
Posts: 277
Chase doesn’t offer retention on their Ultimate Rewards cards because the annual fees are an important part of their profitability equation. With Capital One, the fees are more of a bonus and they also have a lower average credit score so I speculate those on the top end are likely to get kept around for ratings purposes.
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