We are fans of W, stayed at least 8-10 properties worldwide, never really encountered any stays where they spritz the room with scents.
It might seem that W is following the footsteps of JW, JW spritz scent everywhere from the lobby to the rooms.
I really hope Marriott doesn't "modify" the brand any more to shape it to a Marriott's style luxury property.. which is sad.. No more innovation or creativity..