IMO when you start a loyalty program
1 make a survey what your clients and more important your would be clients should like
2 check your contracts with your hotels
3 if you have a program
4 send it to al your hotels about their opinion
5 meaby let it check with a group clients
6 Make sure that every part is accepted and every manager and staff know how to deal with the program
7 check your concurrents programs on the market
8 never let your clients think that they cant trust your words about the benefits of your program
9 never show that your hotels make their own rules and not accept your loyalty program
its never to late to make corrections on your program
greetings cornelis