Airoli—I didn’t mean to drive the discussion in the direction of the tactics general luxury brands use, such as assembling an item in Italy to be able to say it’s made in Italy, or manufacturing a tiny component of an item in Italy to be able to say it’s made in Italy.

Without a doubt, almost all luxury brands do these things.

I don’t think Zimmerli is guilty of such subterfuge here. It’s just careful wording, and in no sense is there a claim that they’re handmade in Switzerland on these PJs. And the current verbiage is such that you can (Edited)

If you have decent grasp of the English language and decent logical ability, you know nothing that’s been provided so far indicates that the PJs must be manufactured by Zimmerli.

it also makes no economic sense.

And the CEO above stated that all Zimmerli undies are handmade in Switzerland and they all have this label.

the only conclusion you can really draw here is that the Zimmerli pyjamas are almost certainly not Zimmerli