How important is it that your products are made in Switzerland?
Very. We have the tag on every single piece of underwear. It’s all made in our own factory in the south of Switzerland. I think the big asset of Switzerland is the notion of having a good-quality product. Everybody knows Swiss watches: Rolex, Omega, Patek. You wouldn’t necessarily think of fashion when you think of Switzerland, but the value of ‘Made in Switzerland’ is so strong that it really helps. ‘Made in Switzerland’ is a quality seal, a promise that it’s the real product.
https://luxurylondon.co.uk/style/his...erli-interview
If the CEO says every Zimmerli piece has a "Made in Switzerland" tag on it, and the Swiss pyjamas don't, then the logical conclusion is...?
Edit: Now that I’m reading more about how these things are made, I am going from 95% sure these PJs aren’t made by Zimmerli to 99% sure.