This will have been farmed out to some User Experience (UX) 'experts' who've come up with the design. There would have be lots of back slapping saying how good the App is, and now wonderment at why the actual 'users' don't like it!
We had the same on a project I worked on a couple of years back. The third party UX company slated our design, and came up with lots of recommendations on how to make it more user friendly and 'modern'. We knocked up a POC based on their recommendations, and it got laughed out of town by the actual users (who liked the system just as it was, thank you very much)
