I can’t speak of it in 1990, but it’s better than in 1999 and has been improving.

There are factors involved in why it has improved, but going into them here will probably rock the boat bad enough that some may want to drown me in the canal between Hollviken and Ljunghusen, toss me out of a low-flying prop plane flying over Denmark, or disappear me in the area where Norway and Finland are neighbors. Or maybe all of the above.

I think the criticism and recognition of what was different around the world has helped a lot in terms of improving the service culture that retail consumers get in Scandinavia. FlyingMooses can be useful, even for those who have a thing for flying reindeer.

I am not thrilled by everything SAS does — especially not thrilled with what it has been doing with the economy class offering — but its service in long-haul business class strikes me as being at least as good or better now than it was in 1999 and 2009. But for some strange reasons, my sleep even on those 2009--era (and even 1999-era) business class seats on SAS long-haul worked more consistently for my sleep than what SAS has given me in more recent times.