An SE100K friend of mine mentioned the card design is very ho-hum, and I agree. The card and bag tags get nearly imperceptible design changes each year, so at a casual glance it can be hard to tell if they are current.

What if the Altitude program had an annual design competition for members of each Altitude level? Nothing crazy - it would simply be a design element on the card. The card would of course need to retain the basic look and colour scheme for each Altitude level.

Thoughts?