FlyerTalk Forums - View Single Post - Inside Flyer Magazine to stop publishing [relaunches online Q4/2015]
Old Jan 16, 2020, 5:27 am
  #316  
Raffles
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Join Date: Feb 2004
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Originally Posted by GUWonder
It seems a bit high, but the people playing this game also tend to be a bit on the higher income or higher income potential side on average. $125k per year at 29 years of age? That’s not how it works, but it doesn’t take too many people making $300k+ annually to really move the average and median.

And then there may be a tendency for ad money-enablers to push things up or be subject to the kind of tendency of people reporting that they are better off than they really may be. Like people claiming to be middle class and making $1M/year while the person making $40k/year says they are middle class too.
Let's put this in perspective. Our rack rate is (converting from £) Euro 12 per 1,000 impressions, so 85% below that. And we can guarantee you that 75% of your ads will be seen by London-based professionals on $100k+.

And that is many multiples of what Adsense pays when we can't direct sell all our space.
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