I did a quick search here, and didn't see this discussed in the past. Other than supposedly making one "feel good" (pleeze...), what on earth are the e-reward "achievement" levels, and do they offer any value? I've never paid any attention to them, really didn't know they existed, are they part of the "new reward" program? I see today i have "diamond" status, and despite my searching e-rewards help, it doesn't appear the various levels are "worth" anything, eg in extra points, etc. Anyone have more information?