Originally Posted by
frandrake
In all honesty, while I do often criticise BA, I find any comparison with low cost to be preposterous.
BA departs from major airports, which offer a better ground experience and city connections even for non premium passengers and overall delivers a nicer onboard experience, often at a price that is not so distant from its low cost alternatives.
That said sure, Welsh and Crux did a lot of damage to the BA brand although financial performance seems to be rewarding their efforts (for now).
Not excited about another chap with a low cost background at the helm of IAG, let's just hope for the best....
I agree with the majority of points here but don't see how, for short haul economy passengers, BA delivers a nicer inboard experience. I've flown Easyjet and Ryan Air in the last week, both have newer aircraft, both have a better (IMO) buy on board selection and service and there was no noticeable difference in comfort/leg room, both flights also landed early which I can't remember happening on SH BA.
With that in mind and taking a trip to MWC in Barcelona from MAN where BA want the best part of £800 to get me there against Easyjets £114 with just about every option ticked it's difficult to see how BA is a better SH option, some tier points and Avios excepted.
In my view they should focus on introducing some USP in the SH space, but of course while they can fill seats at silly money they will see no need to do so.