How many passengers (in %) on an average international flight today will credit the miles of that particular flight to a frequent flyer program? Would 60% be too high?
As one of the really silly folks on Earth who actually did purchase LH shares years ago, I remember that during a LH event they came up with some number outlining M&M three years ago. The percentage of passengers riding on awards, as I recall it, was 12% during off and 8% during peak times (the latter being the cap imposed and the higher seat load, not the passengers wishing to redeem, I reckon). Also they praised themselves for installing higher thresholds on premium award travel than the US carriers did.
They also claimed that more than 50% of the paying passengers on LH claim the miles on M&M and - due to the *A - up to 25% on other programs (no idea why they had no exact numbers there). I was and I am not sure if these numbers can simply be added up to <75% for markets with another *A home carrier.
Also I believe that travelling on an award counted as 'using M&M'.
This also is by no means industry standard due to the close ties with UA. So they attract many MP flyers sitting in LH planes (no idea why anyone would voluntarily do so).
They mentioned that M&M is incredibly popular, meaning that by 2001 more than 48 million accouts were active, i.e. actually fed with miles.
Originally Posted by Sydfly
..I never set a foot onto a JAL plane since and certainly they have lost me as a customer. This may not sound too extreme to most of us.
Completely agree - it is exactly how I ended up with LH in the first place: SR (now LX)
tricked me with the miles, so I will never pay them a visit again.
I have no idea about the worldwide figures or the recent figures, especially since the
enhancement of M&M.