I noticed this press release.......it sounds interesting, has afew interesting things I would definately like to see taken up by other card issuers.....

Anyone got one, and can provide any insights into it ????

CITIBANK LAUNCHES THE WORLD’S FIRST ULTIMA CARD
The ultimate companion to the elite lifestyle

Citibank today launched the Citibank Ultima Card, the world’s first Ultima card and most exclusive among credit and charge cards. Offered through the Visa network, the Citibank Ultima Card provides a full range of unique benefits and services to complement the ultraaffluent lifestyle of a select few in Singapore’s elite social circle. Said Yuen Kum Fai, Citibank’s Business Director of Credit Payment Products for Consumer Banking Singapore: “The Citibank Ultima Card was developed based on our global expertise, knowledge and experience in serving high net-worth individuals. It reinforces our premium
brand positioning and is a natural extension of our comprehensive suite of service offerings foraffluent customers.
“We wanted an elite card for such customers with privileges that goes beyond what is offered in the market, customized to their discerning tastes and needs. Ultima is therefore the ultimate companion to the elite lifestyle, from private jet flights, weekend getaways at a world-class golf
resort to a personal masseuse sent to the doorstep. Holding the Citibank Ultima Card is not just about getting value for one’s lifestyle expenses, but prestige and recognition of one’s social standing.”

Membership of the Citibank Ultima Card is strictly by invitation only, and opens the door to the exclusive Citibank Ultima Privileges, where a host of personalized luxury services is just a telephone call away. From the comfort of their home or office, all cardmembers need to do is to call the Citibank Ultima Card dedicated hotline at (65) 6225 5222 to be pampered with the
following indulgences:

Ultimate Rejuvenation
Keen on a rejuvenating getaway? The Citibank Ultima Card provides a complimentary 2D/1N Villa stay for two, with a free round of golf on a world-class 18-hole golf course, spa vouchers and unlimited use of the sauna, Jacuzzi, steam bath, swimming pool and tennis facilities at the
Blue Canyon Country Club in Phuket, Thailand.

Luxury Travel
Cardmembers enjoy exclusive complimentary 1-For-1 companion Singapore Airlines Business Class air tickets, and complimentary hotel room upgrades and privileges at Raffles International Hotels & Resorts, and Banyan Tree Hotels and Resorts.

Additionally, cardmembers can rest in luxurious comfort while in flight transit, as they are given complimentary access to VIP lounges at over 450 airports around the world.

Ultimate Indulgence
Private Jet: Cardmembers will have the indulgence of enjoying special rates and guaranteed availability of a private jet anytime and anywhere they want go. In addition, a complimentary limousine service for both the start and the end of the plane ride is at their disposal.

80-feet luxury Ferretti yacht: Cardmembers have exclusive use of an 80-feet (approximately 24 metres) Ferretti yacht, the only one of its kind in Singapore, complete with a pilot and crew for a full day at sea.

Maserati 4200 Spyder: For those with a penchant for speed and fast cars, they have 48-hour use of a Maserati 4200 Spyder sportscar on Singapore roads at a special rate.

Bentley: For convenience and sheer luxury, cardmembers enjoy exclusive use of a chaufferdriven Bentley limousine throughout the day until midnight.

Ultima Rewards
Ultima Rewards points are evergreen, with no expiry date. With these Rewards points,cardmembers redeem them for any gift they desire from anywhere in the world. All they need is to call the Citibank Ultima Card hotline to convey their request, and Citibank will source the gift for them and arrange for personal delivery.

24/7 Ultima Personal Assistant Services
Time Savers: Cardmembers are given the convenience of a wide range of on-demand personal services at just a telephone call away. From the Citibank Ultima Card hotline, they can order a personal masseuse or personal trainer to come to their doorstep, request for someone to collect their laundry or even do their grocery shopping.
Home Assistance: Complimentary services such as laundry, plumbing, pest control and locksmith services help cardmembers maintain a luxurious home.
Auto Services: Experience an unexpected car breakdown? Hassle-free complimentary car maintenance services, such as vehicle towing and replacement, are at hand through the Citibank Ultima Card hotline.

Ultimate Privileges
Retail/Shopping: Cardmembers enjoy discounts and special prices on designer apparel, jewellery, accessories, cosmetics, homeware and electronic items at choice luxury brand outlets, as well as personal wellness, beauty and healthcare services.
Lifestyle: Golfing fans have a wide choice of special holiday packages and green fees at premier golf resorts in the United Kingdom, Australia and Asia.
Fine Dining: Complimentary bottles of wine, priority reservations and free parking benefits await cardmembers at the finest gourmet restaurants in Singapore.

CitiGold Wealth Management Banking
All cardmembers enjoy complimentary CitiGold Wealth Management Banking Relationship Management services to personally assist them in their investments and personal finances.
The annual fee for the principal Citibank Ultima Card is S$2,000, and comes with two free supplementary Citibank Ultima Cards. New cardmembers enjoy a welcome gift either 135,000 complimentary Singapore Airlines KrisFlyer miles (equivalent to a return Singapore Airlines Business Class air ticket to New York) or a state-of-the-art Bang & Olufsen BeoSound 1 music
system.