Originally Posted by
usedtobeimportant
... it's now clear that for UA its all about money not loyalty
[Moderator edits] [T] he airline wants to make money. It is a business it’s not a charity.
That said, loyalty was much deeper when airlines were not as global. Just as all politics is local, loyalty can make a difference at your small local airport where somebody knows you by name. But when our face was replaced by a frequent flyer number, loyalty transformed into their making money off of us. And at the end of the day, that’s what they need to do.